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Vikkal Parikh — Creative Director & Founder, Ataboy Studios


Caught an ad on Instagram or YouTube recently? There’s a chance it was made by Vikkal Parikh’s Ataboy Studios, the hugely creative force that specializes in six-second ads that make you laugh and sell a product.

In this podcast, Vikkal breaks down his career so far, from his beginnings in architecture and on MTV series Room Raiders, to founding Ataboy Studios and making use of the latest VFX and motion graphics technology to create eye-catching ads in a variety of formats. Vikkal and Chris also discuss their common ground in architecture and talk about how Apple could potentially revive VR and the metaverse with its Vision Pro VR headset. 


Vikkal Parikh on LinkedIn >

Ataboy Studios >

Vikkal Parikh on Twitter >

Ataboy Studios on Instagram >


0:04:57 From architecture to VFX: Vikkal's origin story

0:09:47 Inspiration from Zaha Hadid and "The Matrix"

0:14:39 The benefits of an architectural education

0:17:42 The auteurs of architecture

0:20:34 Starting on "Room Raiders" and Ataboy's beginnings

0:24:29 The process of creating a project

0:28:55 Deliverables for different types of social media

0:34:29 Tailoring to demographics

0:38:57 Tech that's changed the world of VFX

0:44:45 Will the Vision Pro revive VR and the metaverse?

0:48:31 The changing landscape of architecture and VR

0:53:03 What excites Vikkar about the future

About the author

Christopher Nichols

Chris is a CG industry veteran and Director of Chaos Labs. He can also be heard regularly as the host of the CG Garage podcast which attracts 20,000 weekly listeners. With a background in both VFX and Design, Chris has worked for Gensler, Digital Domain, Imageworks and Method Studios. His credits include Maleficent, Oblivion and Tron: Legacy.

Originally published: February 5, 2024.
© Škoda Design

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