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Faruk Heplevent — Founder and CEO, The Scope

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Faruk Heplevent has spent his career perfecting the art of car photography. His experience in traditional photography transferred smoothly into CGI, and he set up his company, The Scope, to create breathtaking renders for the world’s biggest car companies. Now, he’s released Scope City, a groundbreaking tool that empowers car manufacturers and CG artists to create and customize the perfect urban backdrops for digital vehicles.

Faruk discusses his career and how the industry has changed from the days of shooting on film. He also talks about how gaming technology has influenced Scope City and its potential to go beyond the world of automobiles. This podcast is the perfect listen for when you’re trying to get that hubcap reflection just right.

Links:

The Scope Studio >

Faruk Heplevent on LinkedIn >

Scope City >


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0:04:15 Cars on film: Faruk's history in photography

0:09:20 Shooting cars in the studio

0:14:34 Why Faruk started The Scope

0:20:27 Focusing on locations

0:24:04 Finding out how to specialize, and working with car companies

0:26:27 Why business locations don't matter any more

0:34:32 Filling a library and building Scope City

0:37:39 Avoiding IP issues with customizable, generic cities

0:42:24 How real-time opens the door to more possibilities

0:45:14 Licensing the city builder

0:48:07 City styles and how they can be changed

0:52:41 What's next for Scope City

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About the author

Christopher Nichols

Chris is a CG industry veteran and Director of Chaos Labs. He can also be heard regularly as the host of the CG Garage podcast which attracts 20,000 weekly listeners. With a background in both VFX and Design, Chris has worked for Gensler, Digital Domain, Imageworks and Method Studios. His credits include Maleficent, Oblivion and Tron: Legacy.

Originally published: December 18, 2023.
© Škoda Design

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