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November 15 | Dubai Design Week
register now

V-Ray and SketchUp present
Bringing ideas to light

This November, V-Ray and SketchUp will unite with one goal: to showcase the incredible talent of leading 3D artists and visualization wizards at the region’s largest creative festival. The two companies will host a joint full-day track at Dubai Design Week bringing to light unique thinkers and groundbreaking projects that are redefining the limits of their craft. 
Whether you are an architect, arch-viz professional, designer, creative director or team lead, this is your chance to get inspired, broaden your perspective and exchange know-how with leaders across a range of industries. Join us on November 15th for a full-day event, followed by cocktails and networking opportunities.


November 15, 2019, 10:00 AM – 7:00 PM
Dubai Design District (d3)


10:30 - 11:00  Registration
11:00 - 11:15 Event Opening
Kalina Lukanova, Chaos Group and Sophie Shepard, SketchUp
11:15 - 12:00 The Rise Of Virtual Reality
Michael Naguib, 212ArtProduction
12:00 - 12:45 Digital Transformation
Violetta Madi, Atkins
12:45 - 13:45 Break
13:45 - 14:30 From One to Many
Adam Naeem and Maram Kassab, CallisonRTKL
14:30 - 15:00 Coffee Break
15:00 - 15:45 V-Ray in Architectural Practice at Kohn Pedersen Fox (KPF)
Cobus Bothma, KPF
15:45 - 16:30 Architectural VR, From Theory to Reality (V to R)
George Massabni, Dar Al-Handasah and Sherif El-Gazzar
16:30 - 17:15 Coffee Break
17:15 - 18:00 Dubai Beyond 2020
Panel Discussion
18:30 Networking & Drinks - save your seat below 

Networking and drinks

You're invited to join the Chaos Group, SketchUp and PNY teams at Akiba Dori just a 5 min walk from the venue. Drinks and food on us!


Cobus Bothma
Director Applied Research,, KPF

Cobus has contributed to the design, computation, analysis and communication of a diverse range of projects at architect firm KPF. One of his recent projects involved managing all the furniture, fittings, equipment and overall 3D dataset of Abu Dhabi International Airport. He is additionally responsible for overseeing new technology development and adoption at KPF.

Georges Massabni
Head of the Creative Design Unit,

An ambitious 10 years experienced designer with a portfolio of projects that spreads across Asia, Africa, Europe and the Middle East. George spent the last few years exploring different strategies and new design techniques of presenting ideas and creative thoughts clearly to clients. He has been working on projects spanning from Art Installations to mega Transportation Hubs and developed great interest in how available technology can aid in benefiting and enhancing a design.

Sherif El-Gazzar
3D Visualization Artist

Sherif has experimented a wide range of technology concepts and has developed his own approaches to the application of modeling software such as sketch up, 3ds max , zbrush , rhino , blender and unreal engine using different render tools like V-Ray and corona. A self-taught artist with his experience capitalizing on research, tutorials and articles. Lately he started a path in developing interactive architecture experience with VR using unreal engine and V-Ray.

Maram Kassab

Maram Kassab is a multiple award winner, design researcher, computational architect and artist, and works at CallisonRTKL on some of the largest projects in the region. She is passionate about exploring new ways of interpreting cultural and philosophical backgrounds into advanced computational technologies and outcomes. Her innovative research has resulted in a first-place prize in the 4Th UGSRC 2016 for her proposal “Diver-City.” Maram was also awarded the Christo and Jeanne Claude Award 2018 for her socially interactive pavilion “Qasa’ed” in UAE.

Ivan Kozaliev
CG Specialist,, Chaos Group

Before joining the CG Specialist team at Chaos Group, Ivan built a solid background in architecture, participating in many building design projects all the way up to high-rise buildings and skyscrapers. After working in architecture, his passion for 3D prevailed and he made visualization his career of choice. Ivan’s additional enthusiasm for programming logically directed him to Chaos Group, and he can now be found working heavily on visualization projects — where the combination of his architectural background and 3D experience is vital.

Violetta Madi

Violetta Madi is an architect and design manager with more than nine years of industry experience. After completing her degree in Architecture at the University of Jordan she went on to work for top architectural practices. She currently applies her tech-savvy knowledge to projects at Atkins, where she encourages her team to explore new tools and techniques to foster innovation and collaboration within Atkins and beyond. Violetta is a skilled problem-solver and team leader known for delivering high-quality projects on budget and on time.

Adam Naeem

Adam Naeem is a Master of Architecture graduate and LEED Green Associate from South Africa with five-plus years of professional experience working across residential, commercial and mixed-use projects. He currently works at CallisonRTKL on some of the largest residential projects in the region and also worked as an advisor to UN-Habitat. Adam is interested in adopting alternate professional skillsets in order to enrich design deliverables while using technology to aid in streamlining unconventional design processes.

Michael Naguib
Co-Founder,, 212 Art Production

Michael is an innovation director, design architect, VR developer, filmmaker and co-founder of 212 Art Production. Michael has 16 years of hands-on experience in 3D modeling, rendering, animation and creative media solutions, and has contributed to the vibrant architecture of Dubai and Abu Dhabi through his designs. As co-founder of 212 Art Production, he’s developed innovative VR solutions for architects, interior designers and developers, and his applications have gained recognition from some of the leading companies in the VR industry.


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