By day, Raf Grassetti works at Sony Computer Entertainment’s Santa Monica Studio, where he art directs the God of War games. But there’s more to Raf than epic videogames: he’s also carved a successful path in the world of NFTs, with his hyperreal sculpts becoming hot virtual commodities.
Raf talks about his NFT artwork and how he’s tailored pieces — such as his Crypto History sculpts of Elon Musk, Snoop “Doge” Dogg, and Beeple — to attract the crypto audience. Raf also reveals his approach to marketing and building a community eager for his next release. It’s a fascinating conversation that helps unravel and explain the keys to success in the world of NFTs.
5:30 Raf’s past
11:20 Inspiration and style
15:52 Thoughts on Ian Spriggs
20:44 Playing and making games
24:42 Cryptohistory and getting into NFTs
30:40 How Raf grew his popularity
37:41 Building a community
43:47 Minting and smart contracts
49:30 Web 3.0 misunderstandings
1:00:05 Raf’s definition of the metaverse