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Raf Grassetti — “God of War” Art Director & NFT Artist

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By day, Raf Grassetti works at Sony Computer Entertainment’s Santa Monica Studio, where he art directs the God of War games. But there’s more to Raf than epic videogames: he’s also carved a successful path in the world of NFTs, with his hyperreal sculpts becoming hot virtual commodities.

Raf talks about his NFT artwork and how he’s tailored pieces — such as his Crypto History sculpts of Elon Musk, Snoop “Doge” Dogg, and Beeple — to attract the crypto audience. Raf also reveals his approach to marketing and building a community eager for his next release. It’s a fascinating conversation that helps unravel and explain the keys to success in the world of NFTs.


Links:

Grassetti Art >

Raf Grassetti on Twitter >

Raf Grassetti on Instagram >

Raf Grassetti on GumRoad >


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Chapters:

5:30 Raf’s past

11:20 Inspiration and style

15:52 Thoughts on Ian Spriggs

20:44 Playing and making games

24:42 Cryptohistory and getting into NFTs

30:40 How Raf grew his popularity

37:41 Building a community

43:47 Minting and smart contracts

49:30 Web 3.0 misunderstandings

1:00:05 Raf’s definition of the metaverse




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About the author

Christopher Nichols

Chris is a CG industry veteran and Director of Chaos Labs. He can also be heard regularly as the host of the CG Garage podcast which attracts 20,000 weekly listeners. With a background in both VFX and Design, Chris has worked for Gensler, Digital Domain, Imageworks and Method Studios. His credits include Maleficent, Oblivion and Tron: Legacy.

Originally published: January 17, 2022.
© Škoda Design

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