Michelle Munson’s passion for internet technology took her from streaming video over LAN to founding data transfer company Aspera. Now, she’s launched Eluvio, a Web3-based content distribution system that makes it easier and cheaper for producers to share media while giving consumers fair access to a high-quality product with added extras.
Michelle discusses Eluvio’s partnership with Warner Bros, and its first content: Superman and Lord of the Rings: The Fellowship of The Ring. Michelle also busts some of the myths around NFTs and blockchain technology, and talks about how the Eluvio Content Fabric Protocol could be adopted by streaming platforms, indie producers, and live events in the future.
0:06:05 Michelle's background and what inspired her to start Eluvio
0:13:21 Web1 to Web3 and what happened in the middle
0:20:02 How Eluvio provides high quality at low cost
0:27:25 The residue of the NFT bubble pop
0:29:35 Getting the public to understand and trust blockchain
0:35:16 What it means to "own" content now
0:39:45 The writer's strike and residuals
0:43:40 How Eluvio can apply to different content forms
0:50:19 Reinforcing brand identity
0:56:15 How Eluvio makes it easy for consumers
0:58:55 How the Content Fabric Protocol works
1:02:56 How Fabric delivers content