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Michelle Munson — CEO & Co-Founder, Eluvio


Michelle Munson’s passion for internet technology took her from streaming video over LAN to founding data transfer company Aspera. Now, she’s launched Eluvio, a Web3-based content distribution system that makes it easier and cheaper for producers to share media while giving consumers fair access to a high-quality product with added extras.

Michelle discusses Eluvio’s partnership with Warner Bros, and its first content: Superman and Lord of the Rings: The Fellowship of The Ring. Michelle also busts some of the myths around NFTs and blockchain technology, and talks about how the Eluvio Content Fabric Protocol could be adopted by streaming platforms, indie producers, and live events in the future. 


Eluvio >

WB Movieverse >

Eluvio on LinkedIn >

Superman Web3 movie experience press release >


0:06:05 Michelle's background and what inspired her to start Eluvio

0:13:21 Web1 to Web3 and what happened in the middle

0:20:02 How Eluvio provides high quality at low cost

0:27:25 The residue of the NFT bubble pop

0:29:35 Getting the public to understand and trust blockchain

0:35:16 What it means to "own" content now

0:39:45 The writer's strike and residuals

0:43:40 How Eluvio can apply to different content forms

0:46:40 Discoverability

0:50:19 Reinforcing brand identity

0:56:15 How Eluvio makes it easy for consumers

0:58:55 How the Content Fabric Protocol works

1:02:56 How Fabric delivers content 

About the author

Christopher Nichols

Chris is a CG industry veteran and Director of Chaos Labs. He can also be heard regularly as the host of the CG Garage podcast which attracts 20,000 weekly listeners. With a background in both VFX and Design, Chris has worked for Gensler, Digital Domain, Imageworks and Method Studios. His credits include Maleficent, Oblivion and Tron: Legacy.

Originally published: July 10, 2023.
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