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Bob Bacon — Founder and Head of Studio, Virtue Animation


As an executive at Disney in the 90s, Bob Bacon witnessed the rise of CG, supporting the production of increasingly big-budget blockbusters, including Beauty and the Beast, Mulan, and Lilo and Stitch. He then joined Elton John for Gnomeo and Juliet and moved to Paramount for The SpongeBob Movie: Sponge out of Water.

Now, Bob is Head of Studio at Virtue Animation, a Web3-based company inspired by his time working for the late Kobe Bryant. Bob details how the traditional animation studio system works, how fragile it can be, and how he’s continually innovated new workflows that can deliver both creativity and cashflows. He finishes with insight into how NFTs and crypto are revolutionizing and democratizing the entertainment industry.


Bob Bacon on LinkedIn >

Virtue Animation >


5:06 The business of showbusiness: Bob’s background

10:16 Watching CG become part of animation

10:10 Increasing demand for artists in the 90s

19:10 Moving to Miramax to work with Elton John

26:30 “The SpongeBob Movie: Sponge out of Water”

28:58 Thoughts on streaming and adult animation

34:58 Kobe Bryant and Virtue Animation Studios

41:38 Putting the fans in charge of the creative process

44:26 Big companies getting into NFTs

50:59 How NFTs are helping creative people

54:36 What’s enabling low-cost projects

About the author

Christopher Nichols

Chris is a CG industry veteran and Director of Chaos Labs. He can also be heard regularly as the host of the CG Garage podcast which attracts 20,000 weekly listeners. With a background in both VFX and Design, Chris has worked for Gensler, Digital Domain, Imageworks and Method Studios. His credits include Maleficent, Oblivion and Tron: Legacy.

Originally published: August 8, 2022.
© Škoda Design

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