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buck-seed-matters-advertising-vray-maya.jpg© Buck
buck-seed-matters-advertising-vray-maya.jpg© Buck

Buck – Seed Matters, The Germ of an Idea

Buck takes on the natural versus chemical debate with Seed Matters.

Natural versus chemical farming methods is a hugely controversial subject—and creative studio Buck has tackled it head-on.

© Buck

Commissioned by the Clif Bar Family Foundation, its hilarious short Seed Matters is narrated by a seed as he deals with the issues surrounding chemically-dependent crops. He’s a clean living – if dirty-mouthed – kernel who chows down on healthy dung and sand every day. His wholesome lifestyle is contrasted with chemically-enhanced seeds, who act like steroid-pumped gym bunnies.

© Buck

The humor in the piece comes from the mix of 2D and 3D animation, as well as comedian Pete Holmes’ expletive-ridden (albeit censored) tirade. Thanks to V-Ray, the 3D models look tangible and physical, but stop-motion style animation gives them a cartoony feel.

© Buck

Of course, there’s a serious message here – but we love Seed Matter’s tongue-in-cheek approach.

About the author

Henry Winchester

Before becoming Chaos' content marketing manager, Henry contributed to magazines and websites including PC Gamer, Stuff, T3, ImagineFX, Creative Bloq, TechRadar, and many more. Henry loves movies, cycling, and outrageously expensive coffee.

Originally published: June 15, 2016.
© Škoda Design

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