Aron Hjartarson originally dreamed of being a rockstar — but he became more fascinated with CG and 3D. After founding a studio in his native Iceland he created commercials for Visa and Coca-Cola, but his understanding of software propelled him on a career path that took in Italy, London, New York, Iceland (again) and now Los Angeles, where he works as Executive Creative Director at Framestore.
In this upbeat podcast, Aron delves into the history, culture and politics that have made Iceland a literal hotbed of creativity. He also talks about working on Gravity and Contraband, the difference the lockdown has made to where we work, and his positive philosophy for the future.
Aron Hjartarson at the Icelandic Film Center
Gatorade ad making-of at Framestore