Archviz tips and tricks from BOC Studio

Last month, we introduced you to Nguyen Duong Thanh, 3D artist and Founder of BOC Studio, and how they use Anima 4D human models in their projects. Now that the holiday season is approaching, we've teamed up with BOC again to bring you some early presents under the tree and share some heartwarming Vietnamese traditions with you. So, what are these gifts? They're none other than helpful visual storytelling tips, Phoenix testing tricks, and some inspiration for creating captivating architectural films. Get ready to unwrap them as you keep reading! 🎁 

The rise of archviz services in Vietnam

Vietnam's architectural visualization industry differs from global standards, with various directions catering to different needs. As a rapidly developing nation, Nguyên shares that Vietnam is experiencing a surge in construction demands, ranging from large-scale urban planning projects for entire cities to individual real estate ventures like residential buildings and coastal resorts. With a coastline spanning over 2,000 km, Vietnam has immense potential for seaside resort projects that can last for decades, even centuries.

As a result, the demand for architectural visualization services in Vietnam is steadily increasing. At the same time, the country is witnessing the emergence of a growing number of talented Archviz Artists. Many of these professionals have successfully taken on global projects, showcasing their skills and expertise on an international stage.

Vietnam excels in producing a wide range of architectural visualization products that meet international standards. These include still images, archviz films, 360 tours, and interactive visualizations. The industry's proficiency in delivering these diverse types of visualizations contributes to Vietnam's standing in the global architectural visualization arena.

Unwrapping the elements of visual storytelling

In Nguyen's opinion, the most crucial element of visual storytelling is culture. He believes that culture is not only an inherent characteristic of architectural designs worldwide but also serves as a bridge between the design's intent and its audience.

When visualizing a design concept, Nguyen emphasizes three primary elements: composition, storytelling, and color palette. He asserts that each of these elements is influenced by the inherent culture associated with the architectural piece. Nguyen believes that culture plays a significant role in determining the climate, the nature of its people, the unique atmosphere of its region, and any historical lineage. He argues that capturing the essence of culture is therefore essential for successful visual storytelling.

Is creativity innate or nurtured?

BOC believes creativity is a blend of nature and nurture. While some people seem born with it, everyone can grow their creative muscles. Nguyen explains: