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Cláudia Cristovão — Head of Google Brand Studio & Social Lab APAC


What can today’s artists and storytellers learn from an ancient Japanese method? In this podcast, Chris is joined by Google brand expert Cláudia Cristovão, who practices Kintsugi, the art of taking old ceramics and repairing them with gold-infused sap that grows stronger with time.

Building on her presentation at the THU festival in Kaga, Japan, Cláudia explains how Kintsugi’s restorative, meditative process can apply to art and even people themselves. Claudia brings a refreshing perspective on creativity to the podcast, and she also reveals how upcoming artists can build their own brands.


Claudia Cristovao on LinkedIn >

THU Interview with Claudia Cristovao >


0:05:35 Film, art, and story: How Claudia became a creative director

0:09:37 How do you define a brand?

0:14:03 Kintsugi and the art of the repair

0:18:06 The process of the repair

0:22:50 Making things that continue to serve their purpose

0:26:38 How repairs become part of the story

0:30:58 Helping young students find out who they are

0:35:29 AI and what it takes to stand out as an artist

0:41:01 Andy Warhol and Jeff Koons as brands

0:46:05 When to polish a project - and when to let it go 

About the author

Christopher Nichols

Chris is a CG industry veteran and Director of Chaos Labs. He can also be heard regularly as the host of the CG Garage podcast which attracts 20,000 weekly listeners. With a background in both VFX and Design, Chris has worked for Gensler, Digital Domain, Imageworks and Method Studios. His credits include Maleficent, Oblivion and Tron: Legacy.

Originally published: October 10, 2023.
© Škoda Design

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