Throughout his career, Jose Gomez has blended entrepreneurship with creativity. After founding and selling a skateboard clothing firm, he discovered a passion for motion graphics and animation. He then started his own creative production company, Shilo, then joined Reel FX to form ATK PLN, a company specialized in design, animation and live-action.
Jose presents some interesting points on the modern motion graphics and commercials industry. He reveals how the prevalence of software has made it easier to create great visuals but harder to stand out and how he sees commercials evolving alongside live streamed media. There’s also a neat final-act twist as Jose and Chris work out where they’ve met before.
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10:32 Jose’s origin story
16:22 Founding Shilo and ATK PLN
23:12 Getting started in motion graphics
27:30 Impact of COVID and working from home
31:32 Evolution of motion graphics
38:29 Tools and trends
42:41 Finding fresh approaches to VFX
48:46 Chris and Jose’s moment of realization
52:04 How commercials have changed
59:57 The future of advertising