Could Muse’s “You Make Me Feel Like It's Halloween” become the soundtrack for the spooky season? The legendary rock band’s song is packed with references to classic horror tales, and the music video brings the lyrics to life (or should that be death?) with a spooktacular trip into a deeply haunted house.
In this podcast the video’s director, Tom Teller discusses the creative process behind the promo, from collaborating with the band and coming up with ideas, to its final execution with V-Ray rendering. Tom also talks about founding his company, Frame 48, finding clients, AI and art, and his exciting upcoming projects with the Monterey Bay Aquarium Research Institute.
0:04:38 Tom's background in filmmaking
0:08:29 Founding Frame 48, finding focus and customers
0:16:33 Working on the Muse "Halloween" project
0:21:50 The technical details
0:28:10 Biggest challenges and creative choices
0:34:20 Motion design and new content trends
0:42:23 Putting the art in artificial intelligence
0:50:45 How Frame 48 will use AI
0:59:54 Diving into projects for Monterey Bay Aquarium Research Institute