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Raf Grassetti — “God of War” Art Director & NFT Artist


By day, Raf Grassetti works at Sony Computer Entertainment’s Santa Monica Studio, where he art directs the God of War games. But there’s more to Raf than epic videogames: he’s also carved a successful path in the world of NFTs, with his hyperreal sculpts becoming hot virtual commodities.

Raf talks about his NFT artwork and how he’s tailored pieces — such as his Crypto History sculpts of Elon Musk, Snoop “Doge” Dogg, and Beeple — to attract the crypto audience. Raf also reveals his approach to marketing and building a community eager for his next release. It’s a fascinating conversation that helps unravel and explain the keys to success in the world of NFTs.


Grassetti Art >

Raf Grassetti on Twitter >

Raf Grassetti on Instagram >

Raf Grassetti on GumRoad >



5:30 Raf’s past

11:20 Inspiration and style

15:52 Thoughts on Ian Spriggs

20:44 Playing and making games

24:42 Cryptohistory and getting into NFTs

30:40 How Raf grew his popularity

37:41 Building a community

43:47 Minting and smart contracts

49:30 Web 3.0 misunderstandings

1:00:05 Raf’s definition of the metaverse

About the author

Christopher Nichols

Chris is a CG industry veteran and Director of Chaos Labs. He can also be heard regularly as the host of the CG Garage podcast which attracts 20,000 weekly listeners. With a background in both VFX and Design, Chris has worked for Gensler, Digital Domain, Imageworks and Method Studios. His credits include Maleficent, Oblivion and Tron: Legacy.

Originally published: January 17, 2022.
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