Meet Chaos Group Labs: LA’s New CG Think Tank

Los Angeles, Calif. – August 5, 2014 – Today, Chaos Group introduces Chaos Group Laboratories, a new collaborative think tank to explore advances in rendering technology. Located in LA’s hub of design, visual effects and technology, Chaos Group Labs will serve as a place where artists, industry leaders and academic researchers are invited to contribute to development discussions and help solve key computer graphics challenges.

Significant progress has already been made on projects that focus on massively parallel rendering, cloud and GPU rendering, virtual performance capture, and rendering for next generation cinematic experiences.

"We are passionate about artists and rendering challenges, and we want to help move the entire industry forward,” said Lon Grohs, Chief Commercial Officer at Chaos Group. “Chaos Group Labs allows us to bridge the gaps between hardware, software and artists’ needs at a much deeper level.”

Current initiatives include:

Digital Filmmaking - Chaos Group Labs is working closely with a number of independent filmmakers including the CONSTRUCT team to innovate new rendering workflows and improve the cinematic experience. These experiments include outputting imagery to be displayed at high dynamic range, high frame rates, and ultra-high resolution, all of which result in a significant increase in the rendering required. In addition, this research has led to advances in virtual performance capture, bringing ray traced rendering to the entire filmmaking process. Working with partners at NVIDIA, OptiTrack, and BOXX Technologies, Chaos Group’s newest prototype of V-Ray for MotionBuilder will be showcased at Real-Time Live during SIGGRAPH 2014. 

The Wikihuman Project - To further realistic rendering and animation of digital humans, Chaos Group Labs has formed a panel of academic and industry experts from around the globe, including several members of the Institute for Creative Technologies at USC, including Paul Debevec. “This has always been one of the biggest challenges for CGI,” said Chaos Group Creative Director Christopher Nichols. “And the findings of this open project will be a milestone for the VFX industry.”

Virtual Reality - Chaos Group has also partnered with tech startup Nurulize to develop fully immersive, virtual reality experiences designed for the Oculus Rift.

The disruptive technologies worked on by Chaos Group Labs, combined with partnerships with artists, designers and leaders in multiple industries and disciplines, is a mission that will enable creatives to express themselves in a far more impactful way than ever before. 

To pitch ideas or join the conversation, contact: labs@chaosgroup.com.

Latest press releases

Chaos Integrates Veras AI Architecture Technology into Enscape, V-Ray, and Corona

Chaos has announced that its AI-powered visualization tool, Veras, is now integrated into every version of Enscape, V-Ray, and Corona. This update simplifies the Chaos ecosystem with unified licensing, a single installer, and cross-product features designed to speed up architectural workflows.

Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and XR

Chaos and Zero Density have announced an R&D partnership integrating Chaos Vantage's real-time ray-tracing technology with Reality 5's virtual studio production tools. The integration will debut at NAB Show 2026, offering broadcasters and virtual production teams cinematic-quality, fully ray-traced rendering for live environments and XR video walls.

V-Ray 7, Update 3: Real-Time Rendering Meets the V-Ray Viewport

Explore real-time ray tracing directly inside the V-Ray viewport. This update adds AI Mood Match, Parallax Interiors, and streamlined collaboration via Chaos Cloud.

Subscribe to our newsletter.

Learn all about the latest news, company updates and recommended content, cherry-picked for you.
© 2026 Chaos Software EOOD. All Rights reserved. Chaos®, V-Ray® and Phoenix FD® are registered trademarks of Chaos Software EOOD in Bulgaria and/or other countries.