Marti Romances, co-founder and creative director of Territory Studio San Francisco, joins the podcast to share his journey from designing DVD menus in Spain to creating iconic futuristic interfaces for blockbuster films like Prometheus, The Martian, Guardians of the Galaxy, and Captain America: The Winter Soldier. With roots in multimedia and motion graphics, Marti explains how his early passion for architectural drawings and spatial design naturally evolved into a unique approach to interface aesthetics. His breakthrough came when he moved to the UK and joined Activision, eventually landing at the nascent Territory Studio, where he helped define a new visual language for storytelling through motion design in narrative media.
In this episode, we dive into how sci-fi interfaces not only serve narrative functions on screen but often inspire real-world technology—from heads-up displays to augmented reality systems. Marti discusses the balance between realism and imagination in interface design, the transition from on-set graphics to post-production VFX, and how new mediums like AR, AI, and automotive UX are redefining our relationship with digital interaction. As he puts it, the goal is to keep “augmenting the human experience,” whether it’s in a movie theater, a car, or a future mixed-reality space.
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