Time: 18:00 - 21:00 EET (local time)

Venue: Vienna Café & Restaurant, Floor 3 Grand Hotel Millennium Sofia

Time: 10:00 - 22:00 EET (local time)

Venue: Einstein Hall, Floor 2, Grand Hotel Millennium Sofia

Agenda:

• 9:30 - 10:00 Registration 
• 10:00 - 10:15 Opening remarks by Radi Dimitrov and Kalina Lukanova
• 10:15 - 10:30 Welcome address by Stephan Sieber
• 10:30 - 11:30 Sales Results YTD 2024 and Focus Areas 2025 by Radi Dimitrov, Boris Borisov
• 11:30 - 12:00 Coffee break 
• 12:00 - 12:20 License compliance by Angel Atanasov
• 12:20 - 13:00 Product vision and roadmap by Phill Miller
• 13:00- 14:30 Lunch 
• 14:30 - 15:30 Product sessions by Phillip Miller, Tom Grimes, Dilyana Neykova
• 15:30 - 16:00 Coffee Break
• 16:00 - 16:30 Chaos Innovation: Peeking behind the curtain by Vlado Koylazov 
• 16:30- 16:45 Channel Marketing Updates by Kalina Lukanova
• 16:45 - 17:15 Q&A
• 17:15 - 17:30 Closing remarks
• 17:30 - 18:30 Free time
• 18:30 - 19:30 Shuttles provided to transport guests from Hotel Millennium to the restaurant Raketa Rakia Bar
• 19:30 - 22:00 Dinner @ Raketa Rakia Bar

Time: 10:00 - 17:00 EET (local time)

Venue: Shakespeare Hall, Floor 4, Grand Hotel Millennium Sofia 

Agenda:

• 9:30 - 10:00 Registration 
• 10:00 - 10:15 Welcome & Opening remarks by Radi Dimitrov, Kalina Lukanova
• 10:15 - 11:00 Transforming Sales Strategies: Moving Beyond Features by Roderick Bates, Lautaro Hunzicker
• 11:00- 11:30 Coffee Break
• 11:30 - 13:00 Exchanging best practices (external presentation #1) by Nikos Nikopolous, Creative Lighting; Exchanging best practices (external presentation #2) by Faruk Heplevent, The Scope; 
• 13:00 -14:30 Lunch
• 14:30 - 15:30 Partner Roundtable Discussions Part 1
• 15:30 - 16:00 Coffee Break
• 16:00 - 17:00 Partner Roundtable Discussions Part 2
• 17:00 - 17:15 Closing remarks 

Hike in Vitosha Mountain 

Time: 10:00 - 18:00 EET (local time)

Location: Vitosha Mountain 

• 10:00 - 10:45 Meeting point at a pre-arranged location in Sofia. Departure with organized transport to Outdoor Center Ofelia.
• 10:45 - 11:00 Introduction of the Machirski Sport team. Brief instruction.
• 11:00 - 13:00  Light hike in the area, tailored to the participants' abilities. 
• 13:00 - 14:30 Scheduled lunch time at the Ofelia base. You will have access to one or more of our cozy rooms, each with a bathroom, an outdoor tent, and BBQ facilities. 
• 14:30 Bus to Sofia for the ones departing early
• 14:30 - 16:00 Team activities with pre-selected and approved games and challenges. 
• 16:00 - 18:00 Cocktails 
• 18:00 Bus to Sofia

Note: Please make sure to bring comfortable clothing (long-pant sport trousers, long sleeve top and hoodie, rain and windproof jacket, tall socks), hiking shoes, backpack.